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helloprough

helloprough.com

  • ABOUT
  • WORK

CELEBRATE BRILLIANTLY - September–December

 

TASK: To create the first commercially branded interactive seasonal catalog. With simple functionality, tell the IKEA stories that have never been told, inspire consumers, elevate the quality story, link the brand and commercial priorities together as well as drive extraordinary traffic to the stores. Addy Award winner.

cover.jpg Celebrate_living.jpg Celebrate_seating.jpg Celebrate_glasses.jpg Celebrate_knives.jpg Celebrate_plates.jpg Celebrate_seasons.jpg Celebrate_wine.jpg

LIVE IN HARMONY - January–March

Nesting_COVER.jpg Nesting_drawer.jpg Nesting_textiles.jpg Nesting_v-day.jpg Nesting_bed.jpg Nesting_clutter.jpg Nesting_color.jpg

HOME IN FULL BLOOM - April–July

 

Refreshing_cover.jpg Refreshing_color.jpg Refreshing_bath.jpg Refreshing_craft.jpg Refreshing_grill.jpg Refreshing_table.jpg Refreshing_tools.jpg Refreshing_pillows.jpg Refreshing_video.jpg
BYOF.jpg