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IKEA West Chester Grand Opening brochure – Resulted in recognition by IKEA North American Services and a bid for all national commercial work.
Creative concept for IKEA North America commercial selling. Resulted in agency win for all national work.
Tasked to concept IKEA's brand messaging for a sale – the equivalent to Kmart's "Blue Light Special". Resulted in the first IKEA html email and U.S. IKEA digital work